The three strategic axes that aim to bring better performance. Which international houses are part of the company’s portfolio.
With a strengthened portfolio of brands, the attica department store chain is preparing to welcome the spring season, which has begun to place the first merchandise of houses such as Marni, JW Anderson, Ganni and AMI Paris, strengthening its position in premium brands.
In particular, the Marni house, a member of the OTB Group, introduces a Milanese air to the department stores, where indicative pieces, bags and shoes, of the new collection have already been placed. Notable is the collaboration for AMI Paris, by the Parisian Alexandre Mattiussi, as well as that of JW Anderson, Jonathan Anderson’s brand, who also designs for the Spanish fashion house Loewe. The bags-accessories section is also joined in March by Anya Hindmarch, a London-based brand known in the fashion world for its emphasis on sustainability.
The approach of the Danish Ganni and the Milanese Chiara Boni, who are also included in the attica portfolio together with the Brazilian Farm Rio, the Italian Fabiana Filippi, the American St. John and the Self-Portrait created in London by Malaysian Han Chong. A typical addition is, among others, the popular Paris Fashion Week brand Acne Studios, a company based in Stockholm.
Most of these brands will be placed from March at City Link, where the premium spaces developed on the 1st and 4th floors of attica will be utilized, while some brands will also enter Golden attica where similar upgrades are being promoted. By the end of March, the extension of the 5th floor of the Syntagma department store is expected to be completed, where a seasonal goods section will be created, which will be launched with swimwear, while existing brands in the women’s section such as Pinko, Sandro, Maje, Michael Kors, etc. will be further developed. a.
Attica Department Stores introduces to its potential brands that enjoy high recognition among more demanding audiences of the middle-high income class, which are also addressed by some existing brands in its portfolio such as Hugo Boss, Polo, Gant, Lacoste, Burberry, Moncler, Max Mara, Zadig & Voltaire, MCM, Kalista, Michael Kors, Marc Jacobs, etc.
The company, which also maintains partnerships with more affordable brands, builds a competitive advantage in luxury brands, i.e. in a segment of the market that is mainly operated by monobrand stores of international fashion houses and multi-brand boutiques with a limited range of codes from each brand.
This strategy, which combines three axes: the upgrading of the department stores with renovations and space upgrades, the installation of new signs and the strengthening of services to the consumer, seems to be paying off supported by the improved climate in the market.
Attica Department Stores sees its turnover returning to 2019 levels, showing a double-digit growth rate at the start of the new year compared to the same period last year, while in 2022 provisional figures indicate a turnover of over 190 million euros, with pre-tax profits of 12 million euros.