The new campaign for Fall-Winter 2012 pops up on a giant billboard on Via Montenapoleone! Caractère’s collaboration with Italian-born top model Eva Riccobono, captured by English photographer Anthony Maule, is published in top fashion magazines and culminates in a giant effigy in the center of Milan.

Caractère’s advertising campaign is presented in three vertical panels as the intersection of Via Montenapoleone with Corso Matteotti with a huge triple image of 700 m2 filled with highly emotional content. With Eva Riccobono, Caractère continues the path dedicated to “testimonials of character”, which over the years has seen the brand represented by top fashion models such as Inés Sastre, Carla Bruni, Valeria Mazza and Helena Christensen underlining that women with character are the best ambassador of her philosophy.