Chiara Boni lands in Athens. After the Italian debut with the two boutiques in Milan and Rome, the brand of the Florentine designer of the same name looks abroad and opens a shop inside the Attica citylink , the prestigious department store in the city centre. The brand thus turns to Greece, a market in which consumer interest is growing.
The 54 square meter space inside the store is faithful to the Italian company’s retail concept and focuses on an image with a soft, clean design, free from edges. The predominant colors are ivory and platinum, which give maximum prominence to the collections on display. In the Chiara Boni La petite robe corner, customers will be able to find a complete range of collections ranging from classic day and cocktail sheath dresses to long dresses and jumpsuits, as well as the extensive collection of Separates, i.e. jackets, trousers, tunics and tops .
«I am extremely happy to announce this opening. Being present with a store in Athens, the capital of tourist destinations from all over the world, will be a great strength for us to further express the international spirit of our collections», said Maurizio Germanetti, CEO of the company . «Furthermore, the central location of the Attica citylink department store will guarantee us broad visibility also at the level of local customers, who already show an affection for the brand».