Elena Mirò – the brand which is the expression of femininity, Italian prêt-à-porter, and expertise in the dress making – inaugurates its first Flagship Store in Milan, entirely designed to enhance the soul and personality of its customers, in every aspect: with a surface of 350 sqm and 5 shop windows facing Via Manzoni, next to Piazza della Scala.

The new project by Elena Mirò is based on the desire of respecting the building and local area heritage. The architectural works conducted by a team of architects from Elena Mirò have “incorporated” the history, the design and the architectural specificities of the hosting building, creating high profile interiors and, at the same time, a welcoming environment. This great restyling work started in June 2017, and it was concluded last October, within record times. Now the entire building is equipped with an external lighting system enhancing the architectural structure and creating a particular atmosphere during the night. The light comes directly from the building, and it gives it an added value and a new life, making Piazza della Scala even more magic. This architectural project was realised in full respect of the area requirements.